Vocatio Beta Career Discovery Platform
Find your fit with our free beta!

Featured in:bloomberg





Discover your talents, and how those talents fit into the work marketplace. Match with employers and opportunities to find your most fulfilling, purposeful career path.

See Katie’s “Summer of a Lifetime” with the internship she found through Vocatio!


Our Vision is to bridge the vocational engagement gaps between students, employers and educators by leveraging content, assessments, and data analytics to improve the sourcing and matching of talent with employer opportunities.

"I do think that a general liberal arts education is very important, particularly in an uncertain changing world."
Steve Case, Founder AOL
Vocatio is a Liberal Arts inspired media network and talent marketplace designed to:
  1. Engage students in meaningful career readiness through employer aligned content, talent assessments, game-based learning, social media and events;
  2. Promote employers and their job ads to targeted profiled students; and
  3. Match students with employer opportunities via a proprietary career readiness and engagement algorithm.


To inspire, empower and equip students to navigate their path through high school and college to a passionate and purposeful career of their choice.


“Keepin’ It Real – The New Career-Realism for Millennials, Employers & Educators.”

As a passionate social entrepreneur and believer in the marketplace, Vocatio founder Patrick Jones has a unique perspective shaped by his own career journey and eclectic background in politics and public policy, management consulting, technology, digital marketing and entertainment.

At the core of our ethos is the belief that talent — natural aptitude and skill — is equally distributed across race, gender, geography, type of school or field of study one pursues.  The question is how do we measure talent, nurture talent and then make that talent conspicuous to the marketplace.

However, in order to bridge the vocational engagement gaps between students, employers and educators, it’s going to take more than our ambitious vision and implementation of the Vocatio talent services, media network and talent marketplace.

It’s going to take a generational manifesto and call to action about how we disrupt and reimagine the experience of preparing students and then on-ramping their talents into the marketplace.  The current system of “student loan debt and hope for the best” for students just won’t do.

We look forward to partnering with visionary employers, educators, non-profits, think tanks and innovators of all stripes to impact this challenge.

"The person born with a talent they are meant to use will find their greatest happiness in using it."
Johann Wolfgang von Goethe


It has been estimated that more than $60B is spent on entry-level recruiting and onboarding with 25% or $15B of it resulting in mis-hires…

Employers Need Help to:

  • Increase the scale, targeting and efficiency of entry-level talent sourcing and acquisition for growing competitive advantage
  • Treat recruiting like marketing – building a thoughtful “Employer Brand” that attracts, engages and retains the best talent
  • Go way beyond Facebook and LinkedIn to leverage social recruiting and big data from talent analytics to deepen talent sourcing networks, diversity and get visibility to “hidden talent”
In the U.S. more than 50% of 2015 high school and college graduates are unemployed or underemployed…

Students Need Help to:

  • De-mystify how the marketplace for Talent and Job Opportunities really works
  • Discover, explore and prepare for opportunities that not only exist today but are likely to exist in the future
  • Engage with a more personalized career engagement experience built on their own generationally intrinsic motivations

Your Career Journey Begins Here.

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career hacks page

Vocatio Career Hacks at UCLA

June 1st & 2nd, 2018

+ Talent Showcase June 8th

Los Angeles, CA



IO Innovation Summit

May 29-31, 2018

Lincoln, NE

GlobalMindEd Conference

June 9-11, 2018

Denver, CO

2018 Georgia Legislative Policy Forum

September 7, 2018


Georgia Public Policy Foundation

The Collaboratory  

November 14-15, 2017

Nashville, TN

CES 2018  

January 9-12, 2018

Las Vegas, NV


State of Opportunity in America Summit

February 5-6, 2018

Washington, D.C.

ERE Recruiting Conference: “The Future of Talent Acquisition”

April 18-20, 2017

San Diego, CA

Vocatio featured presenter as “Startup to Watch”

ASU GSV 2017ASU/GSV Summit 2017

May 8-10, 2017

Salt Lake City, UT


Founder Patrick Jones presenting

Inside/Outside Innovation Summit

June 19-21, 2017

Lincoln, NE


Vocatio presenting


June 21-23, 2017

Denver, CO


Vocatio presenting


Institute of Management Accountants

Student Leadership Conference

November 10-12, 2016

Detroit, MI

CEO Patrick Jones delivered keynote

Consumer Electronics Show


January 5-8, 2017

Las Vegas, NV

Intern Bridge Career Services Thought Leaders Symposium

January 6, 2017


CEO Patrick Jones presented

FEE Millennial Outreach Coalition


January 26-27, 2017

Bonita Springs, FL

moneyball square emoryMoneyball Recruiting workshop @ Emory  

September 20, 2017

Atlanta, GA


“Career Hacks” program @ Emory  

September 12-28, 2017

Atlanta, GA


Moneyball Recruiting workshop @ Miami

October 5, 2017

Oxford, OH


“Career Hacks” program @ Miami

October 2017

Oxford, OH



2016 ASU + GSV Summit Presenter

DukeGEN 2015 Startup Showcase Winner

2015 Winner PeopleOps Challenge

CHALINCollege Counselor, Tome School, Elkton, MD.


ELKEDirector Career Services, La Sierra University

LIZ, SR.Georgia State University

AMYRecent Grad, Miami University

JILLAssociate Dean of Students, Washington University

ANDREWNational Job Corp, San Diego

KENNAssociate Dean of Students, UCLA


``No one gets extraordinary opportunities by taking the same approach everyone else takes.`` - Raghav Haran

Patrick Jones

Founder & CEO

Patrick is an award-winning content producer and new media executive. For more than 15 years he has successfully delivered content strategies that have resulted in significant audience engagement and participation – both online and offline – for a wide breadth of consumer markets and diverse companies, including Coca-Cola, Coleman, Krispy Kreme, VW, General Mills, Hilton Hotels, Turner Entertainment, Hallmark Entertainment & AtomFilms (MTV Networks).

Prior to his marketing and content experience Patrick worked in management consulting with Siebel Systems (now Oracle), Diamond Technology Partners (acquired by PwC) and PricewaterhouseCoopers where he provided business and technology advisory services to emerging growth and middle market companies across multiple industries: telecommunications, entertainment and media, financial services, government services and consumer products.

Patrick received his M.B.A. from Duke University and his B.A. in Economics and minor in Political Science from Miami University. Patrick sits on the boards for the Atlanta Community Food Bank, Georgia Public Policy Foundation, and the Miami University College of Arts and Sciences.

``When in doubt, shoot the ball`` - JR Smith, Cleveland Cavaliers

Matt Gwin

Editor & Community Manager

Matt brings a unique blend of psychology and marketing knowledge; experience working with employers, hiring managers, and job-seekers of various ages; and writing and editing skills.

Originally from rural Ohio, Matt Gwin graduated from Princeton University in 2014 with an AB in Psychology. At Princeton, he served as managing editor and head writer of The Princeton Tiger humor magazine, as well as the communications director for Princeton Faith and Action. He was a member of the Lobster Club improv comedy troupe, Umqombothi a cappella group, Princeton club baseball team, and was an Outdoor Action freshman orientation trip leader.

For his undergraduate thesis, he spent the better part of a year running a research/marketing study in rural Kenya aimed at increasing participation in a government-subsidized homebuilding program.

After graduation, he received a Princeton Project 55 fellowship to work for the North Lawndale Employment Network, a nonprofit on Chicago’s west side. There, he trained and coached formerly incarcerated individuals in job-related skills, worked with employer partners to make successful hires, advocated for ex-offender-friendly hiring practices, and provided management support for the award-winning social enterprise Sweet Beginnings.

Isabel Lapus

Business Development Intern

Joy Sun

Content and Marketing Intern

Martin Wang

Business Development Intern

``If you can dream it, you can do it.`` -Walt Disney

Neelanjana Gautam

Senior Content Writer