Vocatio Beta Career Discovery Platform
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Trade and Industry
"I do think that a general liberal arts education is very important, particularly in an uncertain changing world."
As a passionate social entrepreneur and believer in the marketplace, Vocatio founder Patrick Jones has a unique perspective shaped by his own career journey and eclectic background in politics and public policy, management consulting, technology, digital marketing and entertainment.
At the core of our ethos is the belief that talent — natural aptitude and skill — is equally distributed across race, gender, geography, type of school or field of study one pursues. The question is how do we measure talent, nurture talent and then make that talent conspicuous to the marketplace.
However, in order to bridge the vocational engagement gaps between students, employers and educators, it’s going to take more than our ambitious vision and implementation of the Vocatio talent services, media network and talent marketplace.
It’s going to take a generational manifesto and call to action about how we disrupt and reimagine the experience of preparing students and then on-ramping their talents into the marketplace. The current system of “student loan debt and hope for the best” for students just won’t do.
We look forward to partnering with visionary employers, educators, non-profits, think tanks and innovators of all stripes to impact this challenge.
"The person born with a talent they are meant to use will find their greatest happiness in using it."
Employers Need Help to:
Students Need Help to:
Moneyball Recruiting workshop @ Emory
September 20, 2017
“Career Hacks” program @ Emory
September 12-28, 2017
Moneyball Recruiting workshop @ Miami
October 5, 2017
“Career Hacks” program @ Miami
ERE Recruiting Conference: “The Future of Talent Acquisition”
April 18-20, 2017
San Diego, CA
Vocatio featured presenter as “Startup to Watch”
ASU/GSV Summit 2017
May 8-10, 2017
Salt Lake City, UT
Founder Patrick Jones presenting
Inside/Outside Innovation Summit
June 19-21, 2017
June 21-23, 2017
Institute of Management Accountants
Student Leadership Conference
November 10-12, 2016
CEO Patrick Jones delivered keynote
Consumer Electronics Show
January 5-8, 2017
Las Vegas, NV
Intern Bridge Career Services Thought Leaders Symposium
January 6, 2017
CEO Patrick Jones presented
FEE Millennial Outreach Coalition
January 26-27, 2017
Bonita Springs, FL
2016 ASU + GSV Summit Presenter
DukeGEN 2015 Startup Showcase Winner
2015 Winner PeopleOps Challenge
“I love it. Would love to hear more on this.…”Chalin, College Counselor, Tome School, Elkton, MD.
“I like the idea of Pandora-like personalization for what I could possibly do with my career… ”Jamie, Senior, UCLA
“It is user-friendly, students like the look, and they appreciate the possibilities/what it can do for them...”Elke, Director Career Services, La Sierra University
“It feels like a much friendlier version of LinkedIn…”Liz, Sr., Georgia State University
“It’s the type of app that all of my friends would use in a heartbeat…”Amy, Recent Grad, Miami University
“This is right on point for how we’re trying to personalize the career services experience for our students…” Jill, Associate Dean of Students, Washington University
“I like the idea that it helps employers find you based on what you love to do and what you’re really good at…”Andrew, National Job Corp, San Diego
“A unique approach of blending education, training and fun around career discovery…”Kenn, Associate Dean of Students, UCLA
CHALINCollege Counselor, Tome School, Elkton, MD.
ELKEDirector Career Services, La Sierra University
LIZ, SR.Georgia State University
AMYRecent Grad, Miami University
JILLAssociate Dean of Students, Washington University
ANDREWNational Job Corp, San Diego
KENNAssociate Dean of Students, UCLA
``No one gets extraordinary opportunities by taking the same approach everyone else takes.`` - Raghav Haran
Patrick is an award-winning content producer and new media executive. For more than 15 years he has successfully delivered content strategies that have resulted in significant audience engagement and participation – both online and offline – for a wide breadth of consumer markets and diverse companies, including Coca-Cola, Coleman, Krispy Kreme, VW, General Mills, Hilton Hotels, Turner Entertainment, Hallmark Entertainment & AtomFilms (MTV Networks).
Prior to his marketing and content experience Patrick worked in management consulting with Siebel Systems (now Oracle), Diamond Technology Partners (acquired by PwC) and PricewaterhouseCoopers where he provided business and technology advisory services to emerging growth and middle market companies across multiple industries: telecommunications, entertainment and media, financial services, government services and consumer products.
Patrick received his M.B.A. from Duke University and his B.A. in Economics and minor in Political Science from Miami University. Patrick sits on the boards for the Atlanta Community Food Bank, Georgia Public Policy Foundation, and the Miami University College of Arts and Sciences.
``When in doubt, shoot the ball`` - JR Smith, Cleveland Cavaliers
Matt brings a unique blend of psychology and marketing knowledge; experience working with employers, hiring managers, and job-seekers of various ages; and writing and editing skills.
Originally from rural Ohio, Matt Gwin graduated from Princeton University in 2014 with an AB in Psychology. At Princeton, he served as managing editor and head writer of The Princeton Tiger humor magazine, as well as the communications director for Princeton Faith and Action. He was a member of the Lobster Club improv comedy troupe, Umqombothi a cappella group, Princeton club baseball team, and was an Outdoor Action freshman orientation trip leader.
For his undergraduate thesis, he spent the better part of a year running a research/marketing study in rural Kenya aimed at increasing participation in a government-subsidized homebuilding program.
After graduation, he received a Princeton Project 55 fellowship to work for the North Lawndale Employment Network, a nonprofit on Chicago’s west side. There, he trained and coached formerly incarcerated individuals in job-related skills, worked with employer partners to make successful hires, advocated for ex-offender-friendly hiring practices, and provided management support for the award-winning social enterprise Sweet Beginnings.
``If you change the way you look at things, the things you look at change.`` - Wayne Dyer
Yanni Gu is a seasoned digital marketing and business professional with background and experience in growing digital businesses, online traffic and lead generation, creation and execution of digital marketing strategy, market and consumer research, business plan development, consultative selling, proposal creation, P&L management, talent sourcing, and leadership and management of teams.
Her specialty from the business perspective is Content Marketing and the creation of innovative marketing capabilities and strategies.
Throughout her career, Yanni has worked with SMBs as well as Fortune 100 and 500 brands. Her client portfolio ranges from eCommerce to local brick-and-mortar business, B2B and B2C. She has worked with 3 startups in the digital agency space, two of which successfully exited to a global agency with 82 offices across 5 continents within 2 and 3 years of her joining, respectively. She also has experience in the media/publishing side with a San Diego-based online lifestyle publishing company that exited to the San Diego Union Tribune.
``If you can dream it, you can do it.`` -Walt Disney